Top of Mind
48.3
How your brand is perceived through the lens of your category’s buyer, across five statements.
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#348 Sidley Austin
Top of Model
0.3
How often AI models recommend your brand, and how prominently you appear when they do.Composite
24.3
Your overall TOM Index score: 50% Top of Mind + 50% Top of Model, scored from 0–100.Top of Mind
How buyers see Sidley Austin
Clarity
Measures whether buyers can quickly understand what your brand does and how it can help.
58.3
Confidence
Measures whether your brand gives buyers enough confidence to move into active evaluation.
58.3
Distinctiveness
Measures whether your brand stands out from others in the category.
33.3
Resonance
Measures whether your brand feels relevant to the buyer’s role and situation.
33.3
Trust
Measures whether your brand provides enough evidence for buyers to believe its claims.
58.3
Top of Model
How AI sees Sidley Austin
Category Discovery
Measures whether your brand appears when buyers ask AI broad “best in category” questions.
0.0
Persona Discovery
Measures whether AI connects your brand to specific buyer roles, needs, and real-world use cases.
0.0
Executive Visibility
Measures whether your leaders appear as trusted voices when AI is asked who matters in the category.
0.9
How the category leaders compare
The three highest-ranked other brands in Data And Analytics, scored on the same dimensions.
#1 Databricks
Top of Mind
Clarity:58.3
Confidence:66.7
Distinctiveness:66.7
Resonance:58.3
Trust:50.0
Top of Model
Category Discovery:63.1
Persona Discovery:61.5
Executive Visibility:60.7
#2 Snowflake
Top of Mind
Clarity:58.3
Confidence:75.0
Distinctiveness:58.3
Resonance:50.0
Trust:66.7
Top of Model
Category Discovery:55.6
Persona Discovery:62.1
Executive Visibility:45.3
#3 Microsoft
Top of Mind
Clarity:50.0
Confidence:75.0
Distinctiveness:75.0
Resonance:58.3
Trust:58.3
Top of Model
Category Discovery:48.0
Persona Discovery:54.5
Executive Visibility:10.4
This Snapshot covers all five Top of Mind dimensions and three of the five Top of Model dimensions, scored against publicly observable signals. It does not include the two dimensions that require a named competitive set built for you (Buying Committee Consideration and Evaluation), or the prioritized, dimension-by-dimension action plan. Those live in the full Brand Visibility Audit.
Want to know what your TOM Score is really telling you?
Book My ReviewThe TOM Index is StudioNorth research, built from publicly observable signals. These scores were prepared for Sidley Austin; we just ask that you check with us before republishing them. Scores reflect a point-in-time view and are refreshed monthly, using a consistent, repeatable rubric based on independent research.