What a TOM Score measures
Every TOM Score combines buyer visibility and AI visibility inside a defined industry category.
Top of Mind
How clearly a brand lives in buyer memory, category conversations, peer validation, and public market signals.
Top of Model
How accurately AI systems surface, summarize, compare, and describe the brand inside buying-context prompts.
How a TOM Score is built
Each TOM Score is a composite of two underlying scores
Audience Visibility Score (Top of Mind)
How clearly people perceive, understand, and trust the brand. Synthetic audience intelligence models how target buyers perceive a brand, using independent research into the signals that shape human judgment. Components: Distinctiveness, Clarity, Trust, Resonance, and Confidence.
LLM Visibility Score (Top of Model)
How effectively AI systems discover, interpret, and evaluate the brand. It draws on research into how those systems surface, summarize, and compare brands. Components: Category Discovery, Persona Discovery, and Executive Voice.