Upwork: your
TOM Index snapshot

Cybersecurity brands buyers and AI notice first.

Cybersecurity 2026-07
329
Upwork
Top of Mind
36.7
Top of Model
0.4
Composite
18.5

How AI sees Upwork

Category Discovery
Buyer Scenarios
Executive Visibility 1.3

How buyers see Upwork

Distinctiveness 41.7
Clarity
Trust 33.3
Resonance 16.7
Confidence 16.7

Category leaders

1
CrowdStrike
77.5
2
SentinelOne
70.1
3
Microsoft
65.4
See the full Cybersecurity leaderboard
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About the TOM Index

The TOM Index combines AI visibility and buyer perception signals to show which brands come to mind, shape the model set, and earn confidence. Learn more about our methodology

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